BEAUTY TRADE
- SOTHYS
Beauty Trade is proud to be the exclusive Polish distributor for the leading Italian makeup brand Eva Garden since 2025.
FIVE DECADES OF EXCELLENCE
THE HISTORY
1979
EVAGARDEN was born from an idea of Roberto Bizzocchi and Tiziana Pezzolesi. EVAGARDEN's roots lie in functional cosmetics made of essential oils and natural plant extracts.
1986
The first Make-Up line is introduced.
1997
EVAGARDEN goes international by exporting to Saudi Arabia for the first time.
2006
EVAGARDEN inaugurates the new headquarters
2021
Beginning of the first phase of expansion of types of products to satisfy all the needs concerning the "Beauty".
2029
50th anniversary. The future of 5 ***** star Italian beauty!
In September 1979 Roberto Bizzocchi (our founder), was in via Tornabuoni in Florence, to start the sale of his new cosmetics brand. He was about to find himself in front of his first potential customer, trying to sell more of an idea than a real product, with only a catalog that spoke of a brand as yet unnamed.
So, before entering the client, he took a token, went into a telephone booth and called his wife, Tiziana Pezzolesi (our founder) who, on the other side of the cable, was working on the creativity of the new brand.
He asked her: “So? What is our name? "
She launched into an instinctive response: "EVAGARDEN!"
Roberto entered the potential client and said for the first time:
"Our brand is called EVAGARDEN".
Surprised, the customer replied: "Yes, I think I've heard it before ..."
The name worked. EVAGARDEN was born.
BASED ON VALUES
WHY US
THE WOMAN
EVA IS THE FIRST WOMAN TO APPEAR ON EARTH, INHABIT OF THE EARTH PARADISE: THE GARDEN OF EDEN, WHICH SURROUNDS EVERYTHING WITH BEAUTY.
PHILOSOPHY
BEYOND BEAUTY
BEYOND BEAUTY IS THE FREEDOM TO CHOOSE WHAT MAKES YOU HAPPY AND MAKES YOU FEEL GOOD.
MISSION
FREEDOM AND SECURITY THROUGH A ROUTINE OF SIMPLE DAILY GESTURES AND HIGH VALUE PRODUCTS.
VISION
EVAGARDEN MAKES THE WOMAN SELFCONFIDENT, FREE AND INDEPENDENT, READY TO CONQUER THE WORLD!
INTERNATIONAL PRESENCE
LOCATIONS
STORE DOWNTOWN PESARO
The EVAGARDEN single-brand store located in the heart of the pedestrian area of the center of Pesaro, where you can always find the latest trendy collections, all the products of our lines and specialized make-up artists ready for customized advice.
STORE COMPANY HEADQUARTERS
The EVAGARDEN single-brand store located inside the headquarters, a reference point for all professionals who come to visit us for training, workshops and updates.
STORE SAUDI ARABIA
14 EVAGARDEN stores present in the most important and renowned shopping centers of Saudi Arabia such as: Kingdom Tower Mall, Mall of Arab, Khurais Mall, Jow Mall, Al Yasmin Mall, Al Hamra Mall, etc ...
WHY CHOOSE US
SELECT
# 1 CULTURE
Free and aware, the EVAGARDEN woman chooses every day to take care of her well-being to enhance her personality.
# 2 RESEARCH
Simple use and maximum results, characteristics that each EVAGARDEN product guarantees to the woman looking for performance, safety and Made in Italy.
# 3 CONSULTING
The EVAGARDEN woman is always assisted by a team of specialized consultants, ready to listen to her to inspire her and recommend the best solution. Each choice is personalized to get the best result.
# 4 RELATIONSHIP
The passion for beauty unites the entire EVAGARDEN community, in a continuous exchange of advice and inspiration, both online and offline.
# 5 HONESTY
Honest with herself and with others, the EVAGARDEN woman is just like that, spokesperson for a brand that is never afraid to express herself freely.
# 6 INDEPENDENCE
Fundamental value for all of us, independent of any kind of constraints to always offer the best of ourselves.